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北美家具進口及配銷領導廠商Coaster Company of America在2019年4月高點市 (High Point)，發表附屬於Coaster的品牌分支，分別為CoasterElevations，CoasterEssence，以及CoasterEveryday三個品牌。

暨日前在拉斯維加斯(Las Vegas)家具展開幕首日公開全新改版商標以及官方網頁，Coaster這次更進一步推出旗下的三個品牌，並在4月的High Point家具展初次亮相。Coaster事業經營管理經理Janice Yeh表示：「我們很高興能在High Point這場盛會，將最新出爐的Coaster品牌介紹給各位，我們希望透過CoasterElevations，CoasterEssence，以及CoasterEveryday這三個品牌，將Coaster新鮮多元的家具商品介紹給更多人認識，同時也讓Coaster的零售商，有更好的機會，將Coaster以嶄新的風貌帶到消費者面前。」

Coaster推出品牌分支作為多元銷售通路的策略核心，是為了直接與消費者對話，進而在消費者內心產生影響力。我們以創新大膽的行銷活動來推出新品牌，目的在強化Coaster將一路陪伴每個使用者，共度生活中不同時期美好階段的畫面。 Coaster行銷經理Carol Sham補充：「我們藉由區分Coaster三個不同的品牌商品線進行分眾行銷，搭配全國性文宣以及電子廣告，並打造一個令使用者享受並投入其中的Coaster商品線上瀏覽網頁，將潛在消費客群，導流至各地販售Coaster家具的零售商實體商店。」現在，Coaster的這三個品牌彷若無聲的銷售員，隨時隨地協助上網挑選家具的民眾，舒適愜意地由Coaster的商品網頁取得想要的資訊，也為Coaster合作的零售商帶來附加價值。

Coaster品牌下的CoasterElevations， CoasterEssence， 以及CoasterEveryday三個品牌將於2019年4月6日在高點市(High Point)首次登台亮相，當日下午4點至6點於Coaster展場(Commerce Ave，111E.室) 備有雞尾酒接待會。如需更多資訊，請參考Coaster官方網頁: https://www.coasterfurniture.com/

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AT THE MARKET — Full-line resource Coaster Company of America unveiled a major rebranding here on Sunday that creates three new sub-brands aimed at specific segments of the market.

In addition, the company has created a new logo, a new website and a showroom redesign here that ties in with the branding initiative.

The three sub-brands cover products throughout the line, including upholstery, bedroom and dining room, occasional and accent furniture as well as youth bedroom, home office, bar furniture and lighting and mirrors. The goal is to offer a comprehensive and meaningful menu of options to a wide swath of consumers.

Targeted retail price points were not available at press time.

CoasterEveryday offers product to budget conscious consumers, featuring product at starting price points, while CoasterEssence is a line of more upscale furniture targeted towards younger GenX and Millennial consumers.

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